Junior Sports Magazines Inc. v. Rob Bonta
Court of Appeals for the Ninth Circuit · No. 22-56090 · 80 F.4th 1109
👍Favorable to gun rights
reversed denial of an injunction against a firearm-advertising ban, ruling for the industry and gun-rights plaintiffs
GunMapUSA assessment of the outcome's direction, not a statement that the court decided rightly or wrongly.
What the court held
California barred advertising any firearm-related product in a manner that is designed, intended, or reasonably appears to be attractive to minors. Assuming the law regulated only commercial speech and applying intermediate scrutiny, a Ninth Circuit panel held the plaintiffs were likely to succeed: the ads concerned activity California itself allows supervised minors to engage in, the record contained no evidence linking such ads to unlawful gun use by minors, and the ban swept in truthful ads directed at adults. The panel reversed the district court's denial of a preliminary injunction and remanded.
Summarized from the court's opinion.
What this case is about
First Amendment challenge to California's ban on firearm advertising aimed at minors
GunMapUSA summary of the issue, not a quotation from the court.
Key Dates
- 2023-09-13 — Decided
- 2023-06-28 — Argued
Sources
- CourtListener — retrieved 2026-08-08
Summary of public court records. Not legal advice.